A domain name is an essential part of your website. It is the address of your website so you need to select something that is easily remembered. You need to select the domain name according to your business. This is the first impression that a visitor to the website will have. So you need to make sure you give a positive impression.
The domain name also affects search engine optimisation. It is how you define your brand identity. You need to start by using the right domain name extensions whether it is .com, .net, .org etc. But .com is the recommended extension as it is what people are most familiar with. So it is much easier to remember. If you are wondering what is the best domain extension if .com is taken, then you can consider .org or .net. It is much harder to remember unusual extensions like .space or .club. You need to be creative when coming up with a domain name as this will help you stand out from the rest. It is a way of being remembered from the rest of the competition. There are also generic domain names that have a lot of keywords but are not memorable. Try to look for variations in a keyword to create an interesting sounding name. This gives a positive impression on a visitor to the site as well.
You don’t always need to use a word that is already in use. You can create a new word that sounds catchy. Words like Google and Bing are new words that were created. This is why it is so easy to remember them. You can also go through a thesaurus to find interesting existing words that are relevant to your website. There are also domain name generators that will give you options for unique domain names with a brand identity. However, try to be simple when it comes to the domain name. The name should be short and easy to remember. Longer domain names are hard to type as well. You also need to think about spelling. The name you use should be easy to spell and that will make it easier for people to find your site. When it is a long and complex word, chances are that people will have a hard time spelling it and they may not get directed to your site after all. The risk of the visitor ending up on a different site is high.
To get an idea of whether the domain name you have chosen is easy to spell, you can ask several friends and family to spell the name that you are considering. If most of them find it difficult to spell, then it is best to look for a simpler alternative. The name should be easily pronounced as well. This is also connected to the spelling. When you are telling another person about the domain name, it should be easier for you to say it and therefore easier for the listener to remember it.